Email marketing is defined as the strategy of using electronic mails i.e. emails to communicate to your potential and existing customers in order to build and nurture customer relationships with the aim of driving sales.

Here are few staggering statistics for your consideration,

• 93% of Business-to-Business marketers use emails to distribute their content
• Over 90% of internet users have at least one email account
• Over 99% of consumers check their emails every day and professionals check their email over 10 times per day
• Marketing via emails is up to 40 times more effective than social media
• 73% of millennials prefer communications from brands via email
• >59% of brands said it is their greatest source of Return on Investment (ROI)
• Segmented email marketing campaigns resulted in over 760% revenue increase
• 59% Consumers said marketing emails influenced their purchase decisions

You would realise just from these statistics alone that email marketing isn’t a dead end. In fact it continues to remain one of the oldest tried and tested evergreen profit-building strategy for eCommerce, reason being, once you have someones email address you can ideally market to them forever, key here being dependency on quality content!

A successful marketing strategy is the one that allows you to connect with your customer on an emotional level while increasing your brand awareness. With advanced artificial intelligence and analytics, now you can even send personalised emails based on previously viewed products, purchase history, birthdays, names etc. To make things even more simple and efficient, you can find a plethora of email marketing tools (free & paid), some of popular ones being ConvertKit, Mailchimp, Flodesk.

Which brings us to another question – which platform should you choose?? After having tried and tested quite a few of the email marketing providers – free and paid versions for ourselves, we’ve come to the conclusion of a clear winner. Stay tuned and check out the next post for answers.