© - Content and images in this blog are copyright of EMPYREAN DESIGN STUDIO unless stated otherwise. Feel free to repost or share images for non-commercial purpose, but please make sure to link back to this website and its original post.
℅ - Our site does at times contain sponsored content, and/or affiliate links, recommended only after use by us in our own businesses.
Sign up and receive Your Free Membership to our Design & Business Magazine for hacks and tips on business growth and management
EXPLORE by Category
Search the blog & press enter
Email marketing is defined as the strategy of using electronic mails i.e. emails to communicate to your potential and existing customers in order to build and nurture customer relationships with the aim of driving sales.
Here are few staggering statistics for your consideration,
You would realise just from these statistics alone that email marketing isn’t a dead end. In fact it continues to remain one of the oldest tried and tested evergreen profit-building strategy for eCommerce, reason being, once you have someones email address you can ideally market to them forever, key here being dependency on quality content!
A successful marketing strategy is the one that allows you to connect with your customer on an emotional level while increasing your brand awareness. With advanced artificial intelligence and analytics, now you can even send personalised emails based on previously viewed products, purchase history, birthdays, names etc. To make things even more simple and efficient, you can find a plethora of email marketing tools (free & paid), some of popular ones being ConvertKit, Mailchimp, Flodesk.
Which brings us to another question – which platform should you choose?? After having tried and tested quite a few of the email marketing providers – free and paid versions for ourselves, we’ve come to the conclusion of a clear winner. Stay tuned and check out the next post for answers.