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While there are several factors that contribute to a good e-commerce website and store, in this post we will look at one of the most crucial aspects – Product Photography!
It is a well accepted fact across the world that a picture speaks a thousand words. As the age of digital marketing & e-commerce continues to grow by leaps and bounds, another trend has emerged, that of – customers preferring to shop online. Studies and research indicate that people are engaged by visual elements and they form a first impression within 50 milliseconds, consequently determining their perceived value of your product or service offered in that glance.
One of the key aspects of a good e-commerce website hence is undoubtedly the quality of product photos and graphics that convert i.e. images that are clear, eye-catching, emotionally rousing and boosting customer confidence to take the ultimate leap in buying the product before they can touch, taste, smell or feel it.
Product photography, many think is a simple look and shoot, therein lies the error. In addition to meeting the online shopping site image guidelines be it of Amazon, Etsy, Ebay, Walmart etc. or selling on your own website shop, you need to ensure that each product photo or graphic radiates your brand identity and style. Business branding through product photography builds trust and confidence, a classic example being Apple product photos.