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What is Business Branding?

Branding, Featured Articles

Business Branding is often confused either with marketing or the visual designs used by a business. However beyond a memorable logo and the designs used to represent your business elements, business branding is the lens through which your business is perceived by your clients at every touch-point / interaction they have in dealing with your business!

That’s why your very first priority should be…

To define the essence of your personal & business brand identity – you, your vision, your tribe/ideal target audience. It is the key to unlock your business potential.

As you do this, you will auto-create a framework within which you will find your answers for your design & communication styles, price points for your products & services, social media & marketing strategies, all of which helps you create value & attract your dream clients – ultimately making your business more profitable.

One of our recently successful projects for Business Branding was Zoom Into Life Studio Inc., a Canadian company wanting to elevate their brand value in order to meet their niche target clientele. Services we provide,

Brand Essentials

Best for Small businesses, Entrepreneurs, Bloggers & Non-profits.

It’s important as a business to have a clear and appropriate logo to represent your company.  However, we understand that small/start-up businesses need as small a package as possible to get started. If you just need a logo, here’s where to begin.

Includes:
+ Custom Logo
+ Logo Variations
+ Colour palette with HEX codes
+ Brand Guide
+ Final files for all collaterals

Pro-Suite

Best for Brand Start-Up & Digital requirements.
Build your dream business, locationally and online with Creative designs, reaching your niche clients with effective Social Marketing strategies.
*Content & Copy writing add-on available on request.

Business Brand Pro-Suite Start-up

Includes a custom logo design and print collaterals for advertising your business locally, offering you building blocks to create your business social media channels.
+ Brand Essentials
+ Business Card Design
+ Letterhead & Envelope Design
+ Final files for all collaterals

Business Brand Pro-Suite Digital Start-up

Includes a custom logo design and digital collaterals for advertising your business locally & online.
+ Brand Essentials
+ Email Banner Design
+ Social Media Banner Designs
+ Social Media Channel Setup & Standardisation
+ Final files for all collaterals

Premium Suite

Perfect for Re-branding and Businesses craving a consistent brand presence across all media platforms.

We collaborate to provide you with Brand essentials, Printing collaterals, Email & Social Media marketing strategies, templates and much more!
*Content & Copy writing add-on available on request.

Includes:
+ Brand Essentials
+ Business Card Design
+ Letterhead & Envelope Design
+ Email Banner Design
+ Email Signature Design
+ Email Newsletter Design Template
+ Mail Marketing Provider – MailChimp / ConvertKit Setup
+ Social Media Banner Designs
+ Social Media Channel Setup & Standardisation
+ Final files for all collaterals

A la Carte

Create your Own Collection!
Ideal for limited Business Branding investments.
Pick and choose services for Brand Essentials, Stationery, Email, Social Media, Content writing and more!

Business Logo Design

Includes:

+ Brand Logo only
+ Brand Style Guide for existing client logo design
+ Brand Board for existing client logo design

Content/Copywriting for Marketing materials

Brand Stationery

Includes:

+ Business Card Design
+ Letterhead + Envelope Design
+ Rack Card/Flyer Design
+ Brochure Design

Digital Branding – Social Media

Includes:

+ Social Media Banner Designs
+ Social Media Channel Setup
+ Social Media Branded Graphics

Digital Branding – Email Marketing

Includes:

+ Email Banner Design
+ Email Signature Design
+ Email Newsletter Design Template
+ Mail Marketing Provider – MailChimp / ConvertKit Setup

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